Keoki Tavares, a psychic-turned-entrepreneur and founder of Aloha Elixir, always had intuitive abilities. However, in 2014, after a desire to help his clients seek change and new opportunities beyond the readings, Tavares created Aloha Elixir as a way to help them embark on their wellness journeys.

Today, the Hawaiian-conscious brand sells soy candles, intention sprays and other apothecary products targeted at healing and encouraging the power of focused intention, all while promoting self-growth. All of Aloha Elixir’s products are made on O‘ahu and use natural materials sourced from local Hawaiian vendors when possible 

Tavares, a globally renowned Spiritual Guide and Intention Coach has long been incorporating candles into his personal practice, which he handcrafts using high vibrational oils, crystals, and herbs to amplify his purpose. His popular intention-based elixirs are also uniquely charged with quartz crystals, positive affirmations and sacred geometry. To accompany these products, Tavares offers “how to” videos on his website to facilitate customers with using their candles as tools to raise their human potential and support self-development.​

Over the years, Aloha Elixir has gained popularity beyond the islands, and is now a well-known brand amongst celebrities as well. Its intention remains the same as the day it opened up shop–to guide others as they light the path to their purpose, all through the spirit of aloha.